Founded in 1913 by Mario Prada, Prada began as a luxury leather goods shop in Milan, Italy. Originally named Fratelli Prada (Prada Brothers), the brand specialized in crafting exquisite handbags, trunks, and travel accessories. From its inception, Prada was known for its unparalleled craftsmanship and dedication to quality.
In the 1970s, Mario's granddaughter, Miuccia Prada, took over the family business and transformed it into a global fashion powerhouse. Miuccia, with her visionary approach, introduced the iconic Prada nylon backpack
Prada is celebrated for its ability to seamlessly blend traditional elegance with contemporary design. The brand’s minimalist aesthetic, characterized by clean lines, muted color palettes, and subtle sophistication, has become a hallmark of modern luxury. From its ready-to-wear collections to its iconic accessories, Prada continues to set the standard for refined, understated style.
Over the decades, Prada has expanded its offerings to include footwear, eyewear, fragrances, and even architecture. The brand's commitment to innovation is evident in its collaborations with contemporary artists and architects, as well as its forward-thinking approach to sustainability. Prada’s Re-Nylon project, which focuses on creating eco-friendly materials, reflects the brand’s dedication to a more sustainable future.
Today, Prada is more than just a fashion brand; it is a symbol of prestige and cultural influence. Its stores, located in the most prestigious shopping districts worldwide, are architectural marvels in their own right. The label’s iconic triangle logo is instantly recognizable, representing a legacy of excellence, innovation, and timeless elegance.
From its humble beginnings in Milan to its status as a global icon, Prada’s story is one of passion, creativity, and unwavering commitment to quality. It continues to inspire and define the world of luxury fashion, making it a timeless name in the industry.